what is wayfinding signage

When you're lost in an office building or large shopping mall, the best thing to do is find wayfinding signage to help guide you in the right direction. What is wayfinding signage? It can include anything from street signs and directional arrows to information boards and interactive displays. As a business owner, you can use wayfinding signage systems to improve the client and customer experience at your establishment. Start exploring your wayfinding signage options and learn how to create wayfinding signage systems to help patrons have a pleasant and efficient experience navigating your space.

What is Wayfinding Signage for Businesses and Customers?

Wayfinding signage is any kind of sign or marker that helps people find their way to and around a space. For example, you can place wayfinding signage in your office parking garage to point people to your entrance. Well-designed signage can create a positive first impression, communicating your brand identity and values before customers even step inside.

Once someone is inside your building, wayfinding signage can help direct them to the right departments or people. By clearly identifying key landmarks and destinations within your business space, wayfinding signage can help customers easily orient themselves and find their way around. Additionally, well-placed signage can help reduce customer frustration and foot traffic congestion. This is an excellent advantage in a post-COVID era, where social distancing still plays an essential role in public health and safety.

How to Create Wayfinding Signage Systems 

When it comes to planning your wayfinding signage systems, there are a few key considerations to keep in mind. First, you'll need to decide what type of information you want to communicate. This will help you determine the right mix of signs and their placement throughout your space. You'll also need to consider the overall look and feel of your signage, making sure that it blends in with your existing branding and decor. Finally, remember to factor in the practicalities of sign production and installation. With careful planning, your wayfinding signage can be an invaluable asset for your business.

Types of Wayfinding Signage

There are many kinds of wayfinding signs, and the best type for a given location depends on the area's layout and the visitors' needs. For example, directional signs can be used to help visitors find their way around a large building or complex. Informational signs can provide details about an area's history or attractions. And warning signs can help keep visitors safe by alerting them to potential hazards. Other examples of wayfinding signs are floor plans, area maps, building directories, street signs, and directional signs. By considering the needs of visitors, businesses and organizations can choose the type of wayfinding signage systems that will be most effective in helping people navigate to their destination.

Create a Safe and Comfortable Environment with Signs from Safely6ft

A safe and comfortable environment is important for any business, especially now as we navigate staying safe post-pandemic. Safely6ft provides high-quality signage to help businesses create a safe environment for their employees and customers. From floor social distancing signs to window and wall social distancing signs, you can help encourage social distancing to prevent the spread of illness in your establishment. Learn more and shop today!

Amy Servi

Amy Servi wants to live in a world filled with innovative businesses, cute dogs, and more softball. Previously the Assistant...Read More

Recommended for you